Monday, July 14, 2008

International marketing expert named to help Kentucky companies export to Mexico.

Silvia Alonso
FOR IMMEDIATE RELEASE
Thursday, July 10, 2008
For more information contact:
Ted Sloan
(502) 564-4696
Mandy Lambert
(502) 564-7670
FRANKFORT, Ky. — An experienced international trade specialist is the new director of Kentucky’s trade office in Mexico.

Silvia Alonso began work July 1. She is working under a contractual agreement between the state and Global Business Partners Mexico, of which Alonso and Efren Flores are co-founders. The Mexico trade office is a joint venture of the Kentucky Department of Agriculture and the Kentucky Cabinet for Economic Development.
“Silvia Alonso brings valuable experience to this important position,” Agriculture Commissioner Richie Farmer said. “With a weak dollar, this is an opportune time for Kentucky producers to look at expanding their markets beyond our borders. I am pleased to have someone with Ms. Alonso’s qualifications to help our producers sell more fine Kentucky Proud products in Mexico.”

“We are pleased to have Global Business Partners Mexico and Ms. Alonso represent the Commonwealth in Mexico,” said John Hindman, secretary of the Cabinet for Economic Development. “Their track record of generating business opportunities and closing deals with both public agencies and private sector enterprises will go far in ensuring the continued growth of Kentucky exports into Mexico.”

“I am very excited to have the opportunity to develop new business opportunities for Kentucky companies,” Alonso said. “I hope more Kentucky businesses will think globally and start with Mexico.”

Alonso, 31, previously worked for Pennsylvania’s Mexico trade office, where she worked with some 200 Pennsylvania businesses on market research, business assistance, customs and tariff assistance, cooperation agreements with federal and state governments, and market entry strategies. She holds a master’s degree in administration and marketing and an undergraduate degree in international business.
Global Business Partners Mexico provides professional consulting services to foreign companies seeking to market their products or services in Mexico and Latin America.

The Kentucky Agricultural and Commercial Trade office, based in Guadalajara, provides Kentucky companies with market research, trade leads, business appointments, and exhibit space at the main trade shows in Mexico. The office also provides Kentucky companies advice and support to open new markets throughout Mexico. The state has maintained an international trade office in Guadalajara since 1997.

Mexico is Kentucky’s third-largest trading partner, after Canada and France. Exports from Kentucky to Mexico in 2007 totaled $1.4 billion, of which exports of agricultural products were $30.5 million. Total exports for the first quarter of 2008 were $305 million, including $11.3 million from agricultural products.

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For more information on Kentucky's trade office in Guadalajara, Mexico, click here.

For more information on the Kentucky Department of Agriculture, click here.

For more information on Kentucky Proud, click here.

For more information on the Kentucky Cabinet for Economic Development, click here.

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